The Parlour Midtown – NOW OPEN!

Apr 6th, 2010

New York, NY, April 6, 2010 – Infinity Real Estate LLC, an INFINITY GROUP Company, announced today that The Parlour Midtown, a 7,000 SF Irish “Gastro-Pub” has opened its doors at 247 W. 30th Street – a mixed-use loft office property owned and managed by Infinity Real Estate.

Since signing a lease in August of 2009, John Kelly and Sean McCarthy (also of the Parlour West Side) have carefully crafted what they describe as ‘the next generation of the Irish Bar’.  Designed by Ireland-based Berington Group Interior Design, the décor is sleek and modern – the space features 20 foot ceilings, a 20 seat black granite bar top and plush leather banquettes throughout.  Between the main floor dining and bar area, the mezzanine, and the private party room downstairs, the facility houses 220 guests.   The signature artistic element of the restaurant are oversized satirical portraits of famous Irishmen like Oscar Wilde Bono of U2 fame, which round out the bold, yet understated Irish theme.

Now open for lunch and dinner, The Parlour Midtown, led by French-Canadian chef Jacques Belanger will offer standard Irish fare (fish and chips, shepherd’s pie), along with more unique bar snacks (crispy duck gizzards, smoked salmon boxty), and a high-end line of steaks, lamb, and fish.  On tap, Guinness is served beside local IPAs from New York breweries and renowned wine expert Andre Compeyre, pairs the pub’s menu with a great selection of wine.

Media guru Daryn Mayer, on his experience at The Parlour Midtown, said “The Parlour space is fabulous, the food is delicious.  I like the brand concept of a gastro spin on the Irish pub.  The diverse menu gives the restaurant the ability to market their culinary uniqueness to all who enjoy excellent food and drink, fair prices, along with a welcoming staff in a magnificent Midtown space.”  The opening of The Parlour Midtown adds another exciting element to a property that has recently seen the completion of a $3M capital improvement program. During that same period, over 30,000 square feet of space was leased to a diverse tenant mix ranging from PR firms to post-production companies, further solidifying W. 30th Street and the Midtown South/Penn Plaza market as a desirable location for the creative tenant.

About 247 West 30th Street
247 W. 30th Street is a mixed-use, Class-B loft office building located in the Penn Plaza/Midtown South neighborhood in Midtown Manhattan. Since being acquired in June 2008 by Infinity Real Estate and Katz Properties, the 67,500 square foot property has undergone a multi-million dollar capital improvement program featuring new elevators, electrical and fire safety systems, energy-efficient windows, lobby and façade restoration, and new tenant corridors.  Purchased in June 2008, over 50% of the Property’s space has been turned over and successfully re tenanted.  Less than 24 months later, occupancy is now at 100%, and the Building is anchored by the 7,000 SF Irish Bar and Restaurant, The Parlour Midtown.  Long home to the city’s garment and light manufacturing trades, 247 W. 30th Street is representative of a neighborhood transitioning from a manufacturing-driven local economy into an attractive location for the City’s artistic and creative firms. 247 W. 30th Street is now home to some of New York City’s premier boutique public relations, design, media, and production firms. The property is managed by Infinity Real Estate’s property management subsidiary, Infinity Office Properties LLC.

About Infinity Real Estate
Infinity Real Estate is a New-York-based private real estate owner, investor, and operator focused on the acquisition, redevelopment, and re-positioning of commercial properties across select U.S. markets along the East Coast, the Mid-West and Central States. Infinity Real Estate is the property acquisitions, development, and management unit, owned and operated by the Infinity Group. The Company currently operates approximately 40 commercial properties and development projects in 13 states. Infinity Real Estate’s principals have led or have directly transacted in over $2.5 billion of real estate related investments, representing over 75 asset or project acquisitions or developments, as well as several private corporate deals. The Company has established a strict investment discipline centered on active management of all its projects.